Should you blog?

When people hear the word blog, they think about somewhere you can just write about random things. May it be about life or a recipe or something you’re passionate about. What some people don’t know is that a blog is a tool that businesses can use to help their online presence. It has been proven that blogs will increase traffic to your website.It helps talk about new products or services or even success stories.

A good blog helps tell your company’s story to potential customers who want to buy your product or use your services. They tend to spend their money with people that they like, so blogs kind of humanize your company in a way. It is a to convey your values in a very easy way, directly.

Not only are blogs used to tell stories, but it also helps with SEO. If you just released a new product channel, it will be difficult for it to be found organically since it is very new. Now should you write a blog about it, then the blog will contribute towards organic searches. It makes it easier for the consumer to find you. They can also read about the product incase the description is not easily understandable.

Blogs are also very easy to start and do. With websites like WordPress, it is as simple as to just start writing. It does not cost any money and is essentially free because no one knows the company better than those working there. You would not need to outsource a writer for your blogs, because they would not even know what to write about or be able to convey the passion needed to get consumers to like your company. The return is very high as well. AtkinsMarketingSolutions actually got a 300% traffic increase after starting his first few blogs.

My final advice to you and every business owner out there is to start a blog now. It is free and you can talk about anything. Preferred it be quality and about your business and products, but essentially anything. You have to treat your blog with as much respect as any other part of your business because it is accessible to your consumers and have the potential to either help you or make you seem unlikable. As long as your writings come from a place of passion and positivity, then consumers can feel that and will reciprocate it through impressions and conversions.