Who is Google?

We are all familiar with the giant that is Google. They have become a common household name to “search for something online.” Google has managed to monetize their business by charging businesses with the ability to post relevant ads on their searches. They understand that the search pages have so much exposure that it can be a place for advertisements. The initial system that Google had was very flawed, but have since become more “fair.”

To businesses, Google is the grandparent that you want to impress so you can get a big present by being the favorite. In terms of search, the present is being higher on the search engine result page (SERP). The way you can impress Google is by showing relevance to the keywords that you are trying to match too. Google’s form of customer service and integrity is by giving those who use their search engine to be given accurate and results close to what they customer wants. The way to get on Google’s good side is based off your sites impressions. You want to have a high ad rank to even be considered in the auction for said keywords.

Earlier, I mentioned a flawed Google system. That is actually in reference to that any company can buy the keywords of any industry. That means that Starbucks can buy keywords for when you want to buy a car. Google now sees this as lacking in quality for their customers, so now you can only buy keywords within your industry. There has to be a form of justification for why you want specific keywords.

Things you can do as business to impress Google is to increase your budget and increase your bid. By increasing your budget, you are allowing your campaign to have more room to invest, thus increasing your impressions. By increasing your bid, you are increasing your positioning on the SERP. This is important because the first page of a SERP is very important. Rarely do consumers make it to the second SERP. The positioning of the current Google Ads are on the hot spot of both PC and mobile. They are placed in a spot where everyone looks first so that exposure can be very beneficial for your website.

Although Google has a specific criteria, is easier and better if you just play their game. Do not try to fight it because you will only lose. If your grandparent tells you to do something a certain way, you will listen because they have more wisdom and generally more money.